Branding on Montana Cattle Ranches | Video

With Spring comes one of our favorite times of year. As calving is wrapping up for many ranches across Montana, those who started calving earlier in the year will begin branding in preparation for turnout on Spring and Summer grass ranges. Often when we ask ranchers across the state what they love about ranching, branding is an event that will more than likely be included in their response. It’s a great time for community as several neighbors join in to help, with great food and many memorable experiences.

One of our ranchers near Sidney, Montana recently captured their family’s Spring branding in aerial video. It’s a very cool perspective to watch as the cattle are gathered, sorted and branded.

Why do Montana ranchers brand cattle?

Livestock branding has existed for centuries in European countries and eventually migrating to Central and North Americas. Since the earliest days on ranges, hot iron brands were used as a form of permanent identification to prevent rustling and served as a marker when sorting out mixed herds in common grazing areas.

Today, ranchers still brand cattle as a form of permanent identification to differentiate cattle from neighboring ranches and to prevent theft. Branding day is an opportunity for ranchers to give calves vaccinations and closely inspect their herds before turning cattle out on summer pastures. The branding events also serve as a strong tie to the heritage and culture of the American West.

During recent years, the cattle industry has recognized the significant contribution of cattle hides in leather markets and the negative impact excessive brand scarring can have on the value of that leather. Efforts have been made to reduce the number of brands, or relocate brands to reduce negative impacts on the hide value. Freeze branding has also become more popular in certain regions of the country as an alternative to hot iron branding.

We asked our current President, Gene Curry, a rancher from Valier, Montana why his family brands their cattle. Find out his perspective and watch branding day with his family in this video.

Who regulates cattle brands?

 

As a permanent form of identification, each brand, and its location on the animal must be different. Each state handles its registration and regulation of brands differently. In Montana, this is tracked and regulated by the Brands Enforcement Division of the Department of Livestock (DOL). Brands Inspectors must inspect cattle at the time of sale or when cattle are transported from one location to another to verify ownership or record change of ownership.

To ensure that all brands are different, the DOL records brands and their location on the animal, which are published in a Brand Book. Brands must be recorded every 10 years. Ranchers are keeping up with technology, as last year this database of brands was made available in a mobile application, which can search through the entire brands database to identify an owner or location of the brand.

Brands must be recorded as being on a specific location on the animal. These locations often include the hip, rib, shoulder, side or jaw. The image to the right shows several different locations for brands on cattle.

Read more about how brands are registered and tracked by visiting the Montana Department of Livestock.

How do I read cattle brands?

Brands on livestock come in many shapes and sizes, and are based on a characters consisting of letters, numbers, lines or symbols. The brands are read from left to right. top-down, or outside-in. The position of the character makes a difference in how it is read. If a letter or number is on its side, it is read as “lazy”. If it has a quarter/half circle underneath the main character, it is read as “rocking”. Other symbols include diamonds, circles, rafters, crosses and bars.

Learn more about reading cattle brands from the Texas Brand Registration.

Every brand has a story

What is the story behind your ranch’s brand? Has your brand been passed down through the generations? Is there a story to the characters included? Maybe its a new brand with a nod toward a bright future?

Share your story with us and share a photo of your brand. Email [email protected] or visit our Facebook page to join the conversation!

About Author

Montana Stockgrowers Association

The Montana Stockgrowers Association, a non-profit membership organization, has worked on behalf of Montana’s cattle ranching families since 1884. Our mission is to protect and enhance Montana ranch families’ ability to grow and deliver safe, healthy, environmentally wholesome beef to the world.

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