Registered Dietitians Sharing Beef Online | Checkoff Chat

Q: Health always seems to have been a battle for beef. What is the checkoff doing with health professionals to fight back?

A: There are a number of health professionals engaged throughout the country. Right here in Montana, there is a Registered Dietitian on staff with the Montana Beef Council and she works to educate locally, while many other states also employ something similar. Nationally, there are many levels of health professional engagement through influencer immersion events, blogger outreach, conferences and more.

This engagement has led to many nutrition professionals sharing their love for beef. And with the strong nutrition content shared on their social platforms, the beef checkoff has been able to highlight many of these to help spread beef’s nutrition message to a broader audience through social channels, like @BeefRD on Twitter. Check out the dedicated beef nutrition website:

Checkoff Chat Montana Beef CouncilRead more about the Beef Checkoff Programs in our Checkoff Chat Series with the Montana Beef Council. Click here to submit your own questions to be answered in future posts.

About the Beef Checkoff
The Beef Checkoff Program ( was established as part of the 1985 Farm Bill. It assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the $1 and forward the other 50 cents to the Cattlemen’s Beef Board, which administers the national checkoff program, subject to USDA approval. The Montana Beef Council was created in 1954 by cattlemen as a marketing organization for the Montana beef industry and is organized to protect and increase demand for beef and beef products through state, national and international beef promotion, research and education, thereby enhancing profit opportunities for Montana beef producers.

MSU to host Twitter town hall with agriculture faculty on agricultural production topics #BigSkyAgChat

montana state extension logoMontana State University’s College of AgricultureMontana Agricultural Experiment Station and MSU Extension will host a Twitter town hall on Monday, June 22, from 11 a.m. to noon. College of Agriculture faculty will participate in the town hall and answer questions regarding soil science, water security, agricultural production and the importance of youth in agriculture. Statewide agriculture-related organizations, industry leaders, and friends and supporters of agriculture are encouraged to join the discussion using the hashtag #bigskyagchat.

A Twitter town hall is similar to a public meeting or seminar, where participants engage in a discussion to raise awareness or ask questions. Instead of a physical meeting, the conversation takes place on Twitter in a question and answer format, in 140 characters or less.

The town hall is an outreach event in conjunction with Agriculture Is America, a national communications initiative aimed at highlighting the myriad teaching, research and extension accomplishments by the nation’s land-grant institutions.

Calf Watch: Prince of the Ranch

1374609639_kate-middleton-prince-william-baby-zoomDays before the Duchess of Cambridge Kate Middleton gave birth to Prince George, it seemed like the whole world was on “baby watch.” Reporters waited impatiently for any glimpse of the royal child and the new mother, and eagerly sought interviews with giddy citizens, anticipating his arrival.

While the birth of our calves on the ranch may not receive the same kind of international attention and hype, it is still a time to share the news…the new calves are here!

Using Facebook, Twitter, Instagram and Pinterest, ranchers across the country can announce the happenings of calving season by using the hashtag: #calfwatch14. Yes…this is a thing. And yes…many people use it.

This particular hashtag, combined with other hashtags like #ranchlife or #agchat, can help propel the beef story into people network’s across the world.

For example: you can share a photo of the cow who is about to calve and say: “This #Hereford cow should have her calf anytime now! We’re on standby. #calfwatch14 #ranchlife”

imagesThen, after the little kiddo is out and wobbling around, take another photo of the calf and the mother cow and post: “Calf is out and healthy. Mom is taking good care of her new baby. #calfwatch14 #ranchlife”

The more we can share what happens on a ranch, reinforcing the message that we care for the animals, the more we can help teach those not involved in agriculture about this life. Plus, let’s just be honest…new calves are cute and people love to look at cute things. By sharing the calving stage, then continuing to share content throughout the year…weaning, trailing, shipping…we can tell the whole beef story. It’s a good story to tell…so good that Prince William decided to go back to school to study agricultural management. Now, there’s a royal idea!

Follow the #calfwatch14 thread by visiting the Twitter feed.

Have #calfwatch14 photos to share? Send them to us!, mention us on Twitter (@MTstockgrowers) and post them on our Facebook page!


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Montana Stockgrowers Foundation Logo

Montana Stockgrowers Foundation on Social Media

Montana Stockgrowers Foundation LogoHelp Tell the Story of Montana Family Ranching

If you have been browsing Facebook, Twitter or Pinterest lately, you may have seen our newly launched Foundation social media accounts. MSGA’s Research, Education and Endowment Foundation is vital to helping our ranch community thrive…through scholarship opportunities, grants, avenues of public outreach and much more.

Members of MSGA can appreciate the philanthropy of REEF, but we don’t want to stop there. This is why we have created a social media platform for all the Foundation’s work. Having these outreach tools like Facebook, Twitter and Pinterest allows for us to have a much broader reach, connect with other foundations and nonprofits and explore even more ways we can help Montana and the world.

Like the development of the MSGA social media platform, REEF will build its network and create innovate ways to promote Montana ranchers. Even though we are one state association, the products we produce ultimately go beyond our borders and feed the world. REEF is here to help make sure this continues to happen. By using public relations strategies, we can bring in more people, organizations and foundations to help with educational programs and philanthropic endeavors.

Screen Shot 2013-10-08 at 11.18.26 AMWe can’t do it alone!

If you have any ideas or information to share, please contact Lauren Chase: If you are interested in donating to REEF, please visit: Together we can help educate the future of Montana ranchers, help keep our legacy growing strong and help the feed world.

Social media sites:

***Help spread the word! Share these sites with all of your family friends!