Learn about beef on mobile videos | Checkoff Chat

Check out the Beef. It's What's For Dinner YouTube page for educational videos about beef!

Check out the Beef. It’s What’s For Dinner YouTube page for educational videos about beef!

Q: Kids today are always watching stuff on their phones. Where is beef promotion in all this?

A: Throughout the year, consumers look to “Beef. It’s What’s For Dinner” videos for great beef meal ideas and recipe inspiration. In fact, beef checkoff-funded videos reached over 5 million consumers in 2014 alone. This worked to convey the message that lean beef is nutritious, delicious and easy to prepare for any occasion, any day of the week. The videos instructed consumers to create mouth-watering savory dishes for their family, like beef stir fry, lean beef hamburgers, steak salad and more.

Plus, with over 840,000 fans on the Beef. It’s What’s For Dinner. Facebook page as well as other social media properties, those kids are getting exposed to beef everywhere! Check out the videos for yourself on YouTube!

Checkoff Chat Montana Beef CouncilRead more about the Beef Checkoff Programs in our Checkoff Chat Series with the Montana Beef Council. Click here to submit your own questions to be answered in future posts.

About the Beef Checkoff
The Beef Checkoff Program (MyBeefCheckoff.com) was established as part of the 1985 Farm Bill. It assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the $1 and forward the other 50 cents to the Cattlemen’s Beef Board, which administers the national checkoff program, subject to USDA approval. The Montana Beef Council was created in 1954 by cattlemen as a marketing organization for the Montana beef industry and is organized to protect and increase demand for beef and beef products through state, national and international beef promotion, research and education, thereby enhancing profit opportunities for Montana beef producers.