July 9, 2015 Comments are off Montana Stockgrowers Association
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Learn about beef on mobile videos | Checkoff Chat

Check out the Beef. It's What's For Dinner YouTube page for educational videos about beef!

Check out the Beef. It’s What’s For Dinner YouTube page for educational videos about beef!

Q: Kids today are always watching stuff on their phones. Where is beef promotion in all this?

A: Throughout the year, consumers look to “Beef. It’s What’s For Dinner” videos for great beef meal ideas and recipe inspiration. In fact, beef checkoff-funded videos reached over 5 million consumers in 2014 alone. This worked to convey the message that lean beef is nutritious, delicious and easy to prepare for any occasion, any day of the week. The videos instructed consumers to create mouth-watering savory dishes for their family, like beef stir fry, lean beef hamburgers, steak salad and more.

Plus, with over 840,000 fans on the Beef. It’s What’s For Dinner. Facebook page as well as other social media properties, those kids are getting exposed to beef everywhere! Check out the videos for yourself on YouTube!

Checkoff Chat Montana Beef CouncilRead more about the Beef Checkoff Programs in our Checkoff Chat Series with the Montana Beef Council. Click here to submit your own questions to be answered in future posts.

About the Beef Checkoff
The Beef Checkoff Program (MyBeefCheckoff.com) was established as part of the 1985 Farm Bill. It assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the $1 and forward the other 50 cents to the Cattlemen’s Beef Board, which administers the national checkoff program, subject to USDA approval. The Montana Beef Council was created in 1954 by cattlemen as a marketing organization for the Montana beef industry and is organized to protect and increase demand for beef and beef products through state, national and international beef promotion, research and education, thereby enhancing profit opportunities for Montana beef producers.

Agriculture Safety Videos
December 9, 2013 Comments are off Montana Stockgrowers Association
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Agriculture Safety Videos now available on YouTube and Mobile

Agriculture Safety VideosThe following is a safety tip from the Montana Ag Safety Program. Many agricultural operations make use of smartphones and other technology to communicate and this is a new way for them to access safety information they can use on their operation.  Montana Ag Safety program is a member of the High Plains Intermountain Center for Agriculture Health and Safety who made this technology available.

The best agricultural safety videos are one click away on the new YouTube channel, “U.S. Agricultural Safety and Health Centers,” www.youtube.com/USagCenters. The channel is a joint project of the 10 Agricultural Centers funded by the National Institute for Occupational Safety and Health (NIOSH).

“Extension agents/educators, agricultural science teachers, producers/owner/operators, first responders and agricultural families would all find value in the videos,” says project leader Amanda Wickman, Southwest Center for Agricultural Health, Injury Prevention and Education (Texas). Videos can be used during job orientation, safety/health education, 4-H meetings, high school or college classes. One benefit of YouTube is that videos can be accessed from a mobile device to conduct tailgate trainings in the field.

“The channel is an inexpensive way to reach millions of people with safety and health information,” said project administrator Allison DeVries, High Plains Intermountain Center for Agricultural Health and Safety (Colorado).

DeVries said that the Centers also hope to get valuable feedback on their videos through the YouTube comments. “Anyone can quickly establish an account and post a comment,” DeVries said.

“NIOSH established the Centers to protect the safety and health of more than 5.5 million full- and part-time contract and seasonal workers in agriculture, forestry, and fishing, as well as farm family members,” said Wickman. “Many Centers have created videos for this purpose, and we’re trying to enhance dissemination to people who can benefit most from them.”

The channel launched on Nov. 1. Each video has been produced and reviewed by content experts. Viewers are encouraged to check the site regularly for new additions. It is expected that nearly 60 videos will be on the site by the end of the year, said project technical administrator Aaron Yoder, Central States Center for Agricultural Health and Safety (Nebraska).

Topics include: respiratory protection, livestock safety, tractor and machinery safety, child development, emergency response, grain safety, pesticide safety, heat illness prevention, ladder safety and hearing protection.

Safety is an Attitude; Attitudes are contagious; Is yours worth catching?

Montana Stockgrowers 2013 Film Festival Logo
October 8, 2013 Comments are off Montana Stockgrowers Association
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2nd Annual Montana Stockgrowers Film Festival

Montana Stockgrowers 2013 Film Festival LogoOn any ranch, there are countless stories to be told. Get out your video cameras and help tell the story of Montana family ranching to the world. Create a documentary, photo slide shows, or how-to videos. As long as it involves ranching, we’ll take it. The videos will then be published on the MSGA YouTube channel and Facebook page.

Your online vote, along with votes at annual convention, will determine the winner. Don’t worry – you’ll get a prize for your hard work!

Please send your entries to Lauren either on a DVD or by email by NOVEMBER 1. If you need help editing your video or have any questions, please contact Lauren.