Social media is an important tool for the beef industry, for marketing cattle, educating consumers and sharing farm & ranch stories. On Oct. 17, 2013, the Tennessee Beef Industry Council invited speakers, Ryan Goodman and Lauren Chase of the Montana Stockgrowers Association, to teach a social media overview and workshop for Tennessee beef producers. These cattlemen and women learned how to utilize Facebook, Twitter, Blogging, Instagram and Pinterest for their farms and ranches. They also heard from Pamela Bartholomew from the TN Dept. of Ag about the “Pick TN Products” program.
Goodman and Chase encouraged participants to use the hashtag “#socialbeef” in their future posts to create a community of beef producers using social media. Feel free to contact them at: