Q: Health always seems to have been a battle for beef. What is the checkoff doing with health professionals to fight back?
A: There are a number of health professionals engaged throughout the country. Right here in Montana, there is a Registered Dietitian on staff with the Montana Beef Council and she works to educate locally, while many other states also employ something similar. Nationally, there are many levels of health professional engagement through influencer immersion events, blogger outreach, conferences and more.
This engagement has led to many nutrition professionals sharing their love for beef. And with the strong nutrition content shared on their social platforms, the beef checkoff has been able to highlight many of these to help spread beef’s nutrition message to a broader audience through social channels, like @BeefRD on Twitter. Check out the dedicated beef nutrition website: BeefNutrition.org.
About the Beef Checkoff
The Beef Checkoff Program (MyBeefCheckoff.com) was established as part of the 1985 Farm Bill. It assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the $1 and forward the other 50 cents to the Cattlemen’s Beef Board, which administers the national checkoff program, subject to USDA approval. The Montana Beef Council was created in 1954 by cattlemen as a marketing organization for the Montana beef industry and is organized to protect and increase demand for beef and beef products through state, national and international beef promotion, research and education, thereby enhancing profit opportunities for Montana beef producers.