Producer Profitability Initiative

The Producer Profitability Initiative is a grassroots movement started by cattle ranchers and led by cattle ranchers who have a vision to create a sustainable future for the American livestock industry. This initiative is intended to encompass ranchers of all ages, management styles, operations large and small, feedlot operators, affiliate businesses, private property owners, and supporters of the livestock industry whose livelihood and identity are tied to ranching and whose focus is to ensure the sustainability of the American livestock industry while providing security for the domestic food supply.