Easy Fresh Labels for Cooking Tips | Beef Briefs
Did you know…
…that your checkoff’s “Easy Fresh Cooking” labels provide recipe, cookery and safe-handling information in one convenient on-pack sticker on fresh beef products? The labels are proven to build consumer confidence in purchasing a wider variety of beef cuts: 72 percent of shoppers say they have bought a product because of the on-pack marketing, and 46 percent say they are more likely to purchase new or different cuts as a result. Easy Fresh Cooking takes the guess work out of the meat case, making beef easier to shop for and easier to stock. More than 10,000 stores nationwide use the checkoff program or a similar customized offshoot of it.
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About Author
The Montana Stockgrowers Association, a non-profit membership organization, has worked on behalf of Montana’s cattle ranching families since 1884. Our mission is to protect and enhance Montana ranch families’ ability to grow and deliver safe, healthy, environmentally wholesome beef to the world.