Beef Quality Assurance updates

Beef Quality Assurance updates

Here are a couple of Beef Quality Assurance updates from Clint Peck, Montana BQA director:

Ranchers Care Project Up and Running
You may have already heard some of the “Ranchers Care” spots on your local radio stations. Hopefully though, more than ranchers are hearing the messages highlighting the new Beef Quality Assurance (BQA) program designed to help boost consumer confidence in the beef industry.

To date, “Ranchers Care” has featured Kristin Larson and Bill and Jennifer Davis, Sidney; J.O. Miller and Diana Scollard, Absarokee; Jim and Dena Fritz, Chester and David Fryer, White Sulphur Springs.

The tagline for Ranchers Care – “We care about the cattle we raise and we care about the beef you eat” – underscores to consumers the two-fold role ranchers play in providing safe and healthy beef from cattle that are raised on our cattle operations. “Ranchers Care” is focusing on consumer markets in Billings, Missoula, Butte, Helena, Kalispell and Great Falls as well as affiliates of the Northern Broadcasting System.

The “Ranchers Care” project is supported by the Montana Beef Council and the industry partners of Montana BQA programming. For more information contact Clint Peck at 406-896-9068 or [email protected].

Montana BQA Receives Support from Novus International
The Montana Beef Quality Assurance (BQA) program recently received a $5,000 grant from Novus International, Inc. to support statewide BQA programming.

“Novus is committed to helping with Beef Quality Assurance projects in Montana because we feel the program fits our mission,” says Tim Evans, Billings, Novus’ ruminate account manager.

“This kind of support underscores how important our allied industry partners see BQA in Montana,” says Clint Peck, Montana’s BQA director.

Novus International, Inc., a global leader in the animal agriculture industry, is a privately held corporation headquartered in St. Louis, MO. The Novus mission is to help feed the world affordable, wholesome food by supplying goods and services to the leading commercial food producers worldwide. To learn more about Novus go to http://www.novusint.com or call Evans at 406-568-4000.