July 11, 2014 Comments are off Montana Stockgrowers Association
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Checkoff Introduces U.S. Beef to Asian Chefs | Beef Briefs

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Beef Brief Singapore ChefsThe Beef Checkoff is adding more beef to ASEAN menus?

An intensive two-day training program for chefs from the Association of Southeast Asian Nations (ASEAN) in April – funded, in part, by the beef checkoff – introduced them to a wider variety of U.S. beef cuts for their menus. Although participating chefs already use U.S. beef in their restaurants, the seminar focused on expanding their menu options to dishes made with a wider array of U.S. cuts, in addition to offering instruction about proper storage and handling of chilled and frozen beef. For details, visit Singapore Training.

Learn more at www.MyBeefCheckoff.com
Beef Briefs is your monthly snapshot of beef checkoff news affecting the beef and dairy industries.
Provided by the great folks at the Montana Beef Council.

June 25, 2014 Comments are off Montana Stockgrowers Association
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Checkoff and Beef Quality Assurance | Beef Briefs

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join BQA team… your Beef Checkoff Program helps build consumer confidence?

Today’s consumers want to know more about how their food was raised, and the checkoff-funded Beef Quality Assurance (BQA) program can be a positive influence in sharing with consumers how cattlemen and women provide the best care possible for their cattle. BQA is based on sound management practices developed from years of practical experience and research and helps beef producers raise safe, high-quality beef.

The BQA program focuses on education and training and can help enhance carcass values by reducing animal illnesses and treatment. BQA practices, such as safe handling techniques, help reduce stress and bruising, which aids in producing quality beef and can directly impact producers’ bottom lines.

BQA training encompasses animal health, handling, record keeping, nutrition and general animal care that improve beef products and help maintain consumer confidence in the sound production practices endorsed by the cattle industry.

Learn more at www.MyBeefCheckoff.com
Beef Briefs is your monthly snapshot of beef checkoff news affecting the beef and dairy industries.
Provided by the great folks at the Montana Beef Council.

June 19, 2014 Comments are off Montana Stockgrowers Association
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Summer Grilling Means Easy Beef Recipes | Beef Briefs

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Summer digital ads Beef Briefs…summer grilling promotions are heating up?

As the summer grilling season begins to heat up, the checkoff’s “Beef. It’s What’s For Dinner.” website will debut new “how to prepare beef” online videos, including new techniques and tips for grilling great steaks at home, and will provide additional information about beef’s 10 essential nutrients on the site. The checkoff will reach out to its target audience of older millennial parents through its digital advertising campaign on websites frequently visited by these consumers – such as Food Network, Cooking Channel, AllRecipes.com, SELF, Men’s Fitness, BuzzFeed and more.

For more fun videos, visit the Beef It’s What’s For Dinner Easy Dinner Ideas page.

Learn more at www.MyBeefCheckoff.com
Beef Briefs is your monthly snapshot of beef checkoff news affecting the beef and dairy industries.
Provided by the great folks at the Montana Beef Council.

Lisa Murray Montana Beef Council
May 30, 2014 Comments are off Montana Stockgrowers Association
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Beef and Heart Disease: Should It Be What’s For Dinner?

Lisa Murray Montana Beef CouncilLisa Murray, Director of Nutrition, Montana Beef Council

Although many people may think there’s little place in cholesterol-lowering diets for beef, research suggests just the opposite. According to a clinical study, Beef in an Optimal Lean Diet (BOLD), published in the January 2012 edition of the American Journal of Clinical Nutrition, including 4.0 to 5.4 ounces of lean beef daily in the gold standard heart-healthy diet (DASH – Dietary Approaches to Stop Hypertension) lowered participants’ LDL “bad” cholesterol by 10 percent.

This study provides new insights about beef’s benefits in a heart-healthy diet; demonstrating that lean beef, in addition to being satisfying and great-tasting, can be part of a solution to building a heart-healthy diet.

Mike Roussell, PHD, a researcher for the BOLD study, will be presenting the BOLD study to Registered Dietitians, during the Annual Montana Dietetic Association meeting in Billings May 28-30.

Dr. Mike will examine the changing nutritional role of beef in a heart healthy diet. Specifically, he will delve into the disconnect between population based studies and clinical trials regarding the impact of red meat on Cardiovascular Disease (CVD) and CVD risk factors.

Author, speaker, and nutritional consultant Mike Roussell, PhD is known for transforming complex nutritional concepts into practical nutritional habits that his clients can use to ensure permanent weight loss and long lasting health. Dr. Mike holds a bachelor degree in biochemistry from Hobart College and a doctorate in nutrition from Pennsylvania State University.

The BOLD study sets the record straight about beef’s benefits in a heart-healthy diet. The study proves that nutrient rich lean beef, in addition to being satisfying and great-tasting, can be part of a solution to building a heart-healthy diet.

Most of the heart-healthy beef recipes used in the study came from The Healthy Beef Cookbook, a collection of delicious, nutrient-rich recipes for America’s favorite protein, beef. For more information on the BOLD study, meal plans and The Healthy Beef Cookbook visit www.BeefNutrition.org.

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May 22, 2014 Comments are off Montana Stockgrowers Association
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Restaurant Education | Beef Briefs

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Beef Briefs Restaurant education…your beef checkoff is inspiring restaurants to innovate with beef?

To help foodservice operators get more value for their top-selling beef cuts in foodservice – sirloin, top loin and ribeye – the checkoff introduced new cut utilization tools on BeefFoodservice.com. The site offers insights about how to cut and menu these three cuts in new, innovative dishes – like the Ribeye Ramen, Beef Bim Bop or Steak Shawarma – that resonate with millennials. Since its February launch, the cutting tools have registered among the top 10 most-viewed items on the website.

Learn more at www.MyBeefCheckoff.com
Beef Briefs is your monthly snapshot of beef checkoff news affecting the beef and dairy industries.
Provided by the great folks at the Montana Beef Council.

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May 8, 2014 Comments are off Montana Stockgrowers Association
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Masters of Beef Advocacy Informs Producers | Beef Briefs

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Beef Briefs Masters Beef Advocacy… the checkoff’s Masters of Beef Advocacy (MBA) program equips beef producers across the country to tell their stories in presentations to schools and church/civic groups, through local media, at the local coffee shop, and in the “virtual” world of the Internet? The MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.

Five years after its launch, the MBA boasts more than 5,000 graduates in 48 states and around the globe, in countries including Australia, Canada and Mexico! Locally, Montana State University College of Agriculture students studying agriculture communication will be participating in an intense training to enhance their agriculture advocacy as they pursue careers far and wide. Join the thousands who have dedicated themselves to becoming everyday advocates. Earn your MBA today!

Learn more at www.MyBeefCheckoff.com
Beef Briefs is your monthly snapshot of beef checkoff news affecting the beef and dairy industries.
Provided by the great folks at the Montana Beef Council.

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April 17, 2014 Comments are off Montana Stockgrowers Association
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Beef Checkoff and Consumer Confidence | Beef Briefs

Beef Briefs Consumer Confidence Beef Quality AssuranceDid you know …

… your Beef Checkoff Program helps build consumer confidence?

Today’s consumers want to know more about how their food was raised, and the checkoff-funded Beef Quality Assurance (BQA) program can be a positive influence in sharing with consumers how cattlemen and women provide the best care possible for their cattle. BQA is based on sound management practices developed from years of practical experience and research and helps beef producers raise safe, high-quality beef.

The BQA program focuses on education and training and can help enhance carcass values by reducing animal illnesses and treatment. BQA practices, such as safe handling techniques, help reduce stress and bruising, which aids in producing quality beef and can directly impact producers’ bottom lines.

BQA training encompasses animal health, handling, record keeping, nutrition and general animal care that improve beef products and help maintain consumer confidence in the sound production practices endorsed by the cattle industry.

Learn more at www.MyBeefCheckoff.com
Beef Briefs is your monthly snapshot of beef checkoff news affecting the beef and dairy industries.
Provided by the great folks at the Montana Beef Council.

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April 3, 2014 Comments are off Montana Stockgrowers Association
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Beef Meals in 30 Minutes for Millennial Lifestyle | Beef Briefs

beef meals beef briefs

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…that providing 30-minute nutritious meal solutions is just one of the things that your checkoff is doing to show millennials how beef can fit into their lifestyle? The checkoff also motivates foodservice chefs and other professionals to sell more beef by providing them with a steady flow of knowledge, fact-based information and inspiration to keep their menus alive and active with beef. This includes new opportunities for preparing beef, through preparation methods, new flavor combinations and profiles and new equipment and appliances.

Learn more at www.MyBeefCheckoff.com.
Beef Briefs is your monthly snapshot of beef checkoff news affecting the beef and dairy industries.
Provided by the great folks at the Montana Beef Council.

 

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March 20, 2014 Comments are off Montana Stockgrowers Association
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Easy Fresh Labels for Cooking Tips | Beef Briefs

Easy Fresh Cooking shot beef brief march 21Did you know…

…that your checkoff’s “Easy Fresh Cooking” labels provide recipe, cookery and safe-handling information in one convenient on-pack sticker on fresh beef products? The labels are proven to build consumer confidence in purchasing a wider variety of beef cuts: 72 percent of shoppers say they have bought a product because of the on-pack marketing, and 46 percent say they are more likely to purchase new or different cuts as a result. Easy Fresh Cooking takes the guess work out of the meat case, making beef easier to shop for and easier to stock. More than 10,000 stores nationwide use the checkoff program or a similar customized offshoot of it.

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February 28, 2014 Comments are off Montana Stockgrowers Association
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Beef Checkoff Launches Online Community for Popular Training Program

Beef University Boosts Foodservice and Retail Professionals’ Beef Knowledge

beef checkoff logoDENVER (Feb. 26, 2014) – The Beef Checkoff Program unveiled a new web-based platform for its popular training program, Beef University. For nearly a decade, foodservice and retail professionals have relied on checkoff training tools to educate staff on how beef is brought to market, from farm to fork.

Beef University educates retailers and foodservice operators on all facets of beef from production and product quality to marketing and merchandising. Downloadable tools include PowerPoint presentations, fact sheets and videos; all of which can be used for self-directed education or part of a customized training session facilitated by Beef Checkoff staff or utilized within a company’s training program.

“Retail and foodservice operators have a direct connection with the people that consume the beef raised by my family and the entire beef community, and so it’s important that we share the knowledge and insights on the care that goes into raising American’s favorite high-quality protein,” said Sid Viebrock, a beef producer from Washington and chairman of the checkoff’s Value Subcommittee. “Because of this, we saw an opportunity to create a forum for increased engagement with those who are on the front lines serving and selling beef every day.”

The online community enables users to directly connect with beef subject matter experts and share feedback on resources, express interest in additional education needs and more. To explore the fully-customizable and free resources, become a member of the Beef U online community at www.BeefRetail.org/BeefUniversity.aspx or www.BeefFoodservice.com/BeefUniversity.aspx.

About the Beef Checkoff
The Beef Checkoff Program (www.MyBeefCheckoff.com) was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. In states with qualified beef councils, states retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

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