Inside Trade Agreements – The World Organization for Animal Health (OIE)

Editor’s Note: Part two of a series of articles (Part 1) in which we will look at trade and the organizations that set the standards for these agreements. The next article will focus on the Codex Alimentarius. Provided by the National Cattlemen’s Beef Association for educational purposes. By: Mallory Gaines, NCBA Policy Analyst, Cattle Health

As discussed in the first article in this series, trade is a fundamental part of America’s cattle industry and the NCBA supports free and fair trade based on internationally-accepted, sound science. The framework supporting this principal is the World Trade Organization, which relies on guidelines developed by groups like the OIE.

In 1995, with the establishment of the WTO, the Agreement on the Application of Sanitary and Phytosanitary Measures entered into force. The purpose of the SPS Agreement was to ensure member countries that their consumers were being supplied with food that is safe to eat, but what is considered safe by international standards? The SPS agreement sets out the basic rules for food safety and animal and plant health standards, allowing countries to build upon this foundation to set their own standards. However, the agreement dictates that those standards and regulations must be based on science. This basis on science separates protection from protectionism. The World Organization for Animal Health, known by its French acronym OIE, is one body that sets those scientific standards.

Established in 1924, the OIE started with 28 countries. The U.S. joined in 1976, and in 1994, the OIE was designated by the WTO as the scientific reference body for animal health. Today the OIE has 178 member countries, with one country – one vote. The OIE collects and disseminates information on disease events, harmonizes health standards for trade in animals and animal products, and provides guidance for disease control and eradication. But today, the OIE is expanding with new mandates, and looking at developing guidelines on animal welfare, food production and safety, and helping member countries improve their veterinary services.

The OIE enforces strict reporting obligations for member countries for listed diseases.  For routine diseases TB and blue tongue, annual and six-month reporting is required. For emergency or foreign animal disease the requirements are for immediate reporting, within 24 hours of confirmation. This applies to FMD, vesicular stomatitis, and BSE.

The OIE is made up of four specialist commissions.  NCBA works most closely with the commission which develops the standards and recommendations for the safe trade of animals and animal products. Moreover, this commission oversees the work on animal welfare and food production and food safety.

As a member country, the U.S. participates at various levels, preparing the U.S. position based on science, sending official comments and working within our Region to build consensus. The OIE played a major role in our trade relationship with the first case of BSE in the U.S. in 2003.  Their recognition of the U.S. as “controlled risk” for BSE helped our negotiators to rebuild foreign market share following market closures and protectionist attitudes. In May of 2013, with the work of USDA APHIS, the risk status was upgraded to “negligible risk” which further helped in gaining market share lost in the Pacific Rim, including Japan. And it is based on the standards out of the OIE that we continue to press for greater access to countries like China, Russia and Korea.

At the end of May, NCBA will attend the annual meeting of the OIE as part of the U.S. delegation. The OIE will adopt a chapter to the code of Terrestrial Animal Health and work on other policy issues. The official U.S. delegate to the OIE is Dr. John Clifford, USDA Chief Veterinary Officer, but the delegation often relies on the expertise of industry in crafting their recommendations and comments. It is important for all cattle producers that NCBA ensures the concerns of our members are addressed at the OIE and to ensure that standards considered and passed fit the needs of our industry. This will become all the more important as this body moves on to consider issues like animal welfare, on farm food safety practices and antimicrobial resistance.

Inside Trade Agreements – World Trade Organization (WTO)

Beef Offal Export Values World Trade OrganizationEditor’s Note: Part one of a series of articles in which we will look at trade and the organizations that set the standards for these agreements. The next article will focus on the World Organization for Animal Health (OIE). Provided by National Cattlemen’s Beef Association for educational purposes.

Trade is a fundamental part of America’s cattle industry, and with new pacts on the horizon like the Trans-Pacific Partnership and the Transatlantic Trade Investment and Promotion agreement the beef industry is poised to take advantage of greater opportunities ahead. Ninety-six percent of the world’s population lives outside of United States’ borders, and it is critical to capitalize on these foreign markets to maximize profit margin. Beef demand looks different across the world, and foreign markets drive demand and increase profitability for beef cuts that are less popular here in the states, drivers our cattle industry can capitalize on. In 2013, trade brought home more value to the producer than ever in the past – $307 per head or $6.15 billion total. This premium underlines the value of trade for all segments of our industry. And the major regulator of these opportunities is the World Trade Organization.

The WTO has a long history in international trade. Its formation reaches back to the Treaty of Versailles and the end of World War I, with the establishment of the League of Nations. After World War II, the General Agreement on Tariffs and Trade was formed. And in 1995 with the Uruguay Round of trade negotiations, under the age is of the GATT, the WTO was formally created to discuss and negotiate the further development of trade rules and seek peaceable resolution to trade disputes. With its history in war, the main function of the WTO then as now, is to ensure that trade flows as smoothly, predictably and freely as possible.

To secure these market opportunities, countries work through the WTO. The WTO was built around trade agreements which were negotiated and signed by many of the world’s leading trade nations. These documents provide the legal ground rules for international commerce. They are essentially contracts, binding governments to keep their trade policies within agreed limits. Although negotiated and signed by governments, the goal is to help producers of goods and services, exporters, and importers conduct their business, while allowing governments to meet social, environmental and safety objectives.

Economic development and well-being is dependent upon free trade and as such, the WTO’s overriding purpose is to help trade flow as freely as possible — so long as there are no undesirable side effects. That partly means removing obstacles and ensuring that individuals, companies and governments know what the trade rules are around the world, and giving them confidence and security without fear of sudden policy changes.

Which brings us to the point of why WTO is important and what their role is in international trade. The NCBA does not necessarily work with WTO directly; we work with our government, the U.S. Trade Representative and the governments of other nations affected by decisions at the WTO. But the WTO makes many of their trade decisions based on standards set by other organizations. WTO gives these organizations credence by recognizing the standards they set. These organizations, like the World Organization for Animal Health, known by its French acronym OIE, and Codex Alimentarius, set the precedent that WTO looks at and that the cattle industry can use as a guide for animal health and food safety.

When our membership calls for free and open trade based on internationally recognized science, OIE and Codex provide the science that underlies that notion. And that is where NCBA works. Over the past several years and through the next months, we will be attending meetings and submitting comments and documents to ensure that the standards set on the global level for animal health and welfare and food safety are in line with the most recent science and that these standards work for the U.S. cattle industry.

An example would be a beef trade dispute with a country that refused to accept U.S. beef that was at any time fed a beta-agonist. Codex, has a set maximum residue level, or MRL, for certain beta-agonists in meat based on the scientific evidence presented by a varied committee of nations, experts and researchers. Since this level has been recognized internationally, it would be among the standards used if the U.S. were to take up a case against that country’s action at the WTO. And that is the type of action that preserves our ability to trade openly with other nations.

Of course not all WTO disputes are based on sound science. There are many other barriers to trade that the U.S. beef industry works with. There is protectionism both domestic and abroad. Policies like COOL, that discriminate against our trading partners and threaten retaliatory action against our beef exports to Canada and Mexico, which alone make up one-third of our total beef exports. And as with other trade disputes, the WTO is not the only way to work out our differences. As with our relations with China, Japan, the European Union and others; the decisions on how to move forward involve not only the possibility of enforcement at the WTO, but diplomacy and leadership through the Administration and our ambassadors and attachés. But we will continue to work with all of these groups to ensure we can provide the same great high-quality beef we raise and produce here in the U.S. to our customers across the world.

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Lisa Murray Montana Beef Council

Beef and Heart Disease: Should It Be What’s For Dinner?

Lisa Murray Montana Beef CouncilLisa Murray, Director of Nutrition, Montana Beef Council

Although many people may think there’s little place in cholesterol-lowering diets for beef, research suggests just the opposite. According to a clinical study, Beef in an Optimal Lean Diet (BOLD), published in the January 2012 edition of the American Journal of Clinical Nutrition, including 4.0 to 5.4 ounces of lean beef daily in the gold standard heart-healthy diet (DASH – Dietary Approaches to Stop Hypertension) lowered participants’ LDL “bad” cholesterol by 10 percent.

This study provides new insights about beef’s benefits in a heart-healthy diet; demonstrating that lean beef, in addition to being satisfying and great-tasting, can be part of a solution to building a heart-healthy diet.

Mike Roussell, PHD, a researcher for the BOLD study, will be presenting the BOLD study to Registered Dietitians, during the Annual Montana Dietetic Association meeting in Billings May 28-30.

Dr. Mike will examine the changing nutritional role of beef in a heart healthy diet. Specifically, he will delve into the disconnect between population based studies and clinical trials regarding the impact of red meat on Cardiovascular Disease (CVD) and CVD risk factors.

Author, speaker, and nutritional consultant Mike Roussell, PhD is known for transforming complex nutritional concepts into practical nutritional habits that his clients can use to ensure permanent weight loss and long lasting health. Dr. Mike holds a bachelor degree in biochemistry from Hobart College and a doctorate in nutrition from Pennsylvania State University.

The BOLD study sets the record straight about beef’s benefits in a heart-healthy diet. The study proves that nutrient rich lean beef, in addition to being satisfying and great-tasting, can be part of a solution to building a heart-healthy diet.

Most of the heart-healthy beef recipes used in the study came from The Healthy Beef Cookbook, a collection of delicious, nutrient-rich recipes for America’s favorite protein, beef. For more information on the BOLD study, meal plans and The Healthy Beef Cookbook visit www.BeefNutrition.org.

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Restaurant Education | Beef Briefs

Did you know …

Beef Briefs Restaurant education…your beef checkoff is inspiring restaurants to innovate with beef?

To help foodservice operators get more value for their top-selling beef cuts in foodservice – sirloin, top loin and ribeye – the checkoff introduced new cut utilization tools on BeefFoodservice.com. The site offers insights about how to cut and menu these three cuts in new, innovative dishes – like the Ribeye Ramen, Beef Bim Bop or Steak Shawarma – that resonate with millennials. Since its February launch, the cutting tools have registered among the top 10 most-viewed items on the website.

Learn more at www.MyBeefCheckoff.com
Beef Briefs is your monthly snapshot of beef checkoff news affecting the beef and dairy industries.
Provided by the great folks at the Montana Beef Council.

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Global Roundtable for Sustainable Beef Releases Draft Principles and Criteria

Global Roundtable for Sustainable Beef The Global Roundtable for Sustainable Beef (GRSB) released its draft Principles and Criteria document in March. Those principles and criteria provide a basic framework for defining beef sustainability without setting standards or creating a “one-size-fits-all” approach to how beef should be produced. The sustainability principles and criteria contained within the document represent a yearlong, multi-stakeholder process which included participants from around the world, including representatives from NCBA.

“GRSB defines global sustainable beef as a socially responsible, environmentally sound and economically viable product that prioritizes planet, people, animals, and progress,” said Cameron Bruett, President, GRSB and Head, Corporate Affairs, JBS USA. “Our membership has worked in a collaborative fashion to boldly confront the challenges in every segment of the beef value chain. The core principles for global beef sustainability seek to balance a broad range of issues including natural resources, community and individual development, animal well-being, food, and efficiency and innovation.”

Although NCBA had a role in helping to draft the principles and criteria, there are a number of areas where NCBA continues to have concerns with the document. As a member of GRSB, NCBA will continue to engage in the process and seek changes to the principles and criteria.

“The conditions and practices under which beef is produced vary greatly around the world. As a result, there are principles and criteria contained in the document that apply to practices and conditions in the United States, while some do not,” said Forrest Roberts, NCBA Chief Executive Officer. “In most instances the practices, laws and regulations in the U.S. are more stringent.”

Although the draft principles and criteria do not represent NCBA policy and the organization has no current official position on the document, the organization will continue to engage in the effort.

“Because of the global nature of this document and the diverse views of GRSB members, there are some areas of concern,” said Roberts. “We believe that the farmers and ranchers in the U.S. are among the most responsible and progressive in the world and they take pride in the fact that they have been producing beef responsibly for generations.”

He pointed out that each member of the beef value chain plays an important role in the sustainability of our industry and we each have improvements we can make.

“It’s that spirit of continuous improvement that makes our industry great and we are hopeful that this document will provide the framework to benchmark those improvements in the U.S. and around the globe,” said Roberts.

GRSB’s sustainability principles and criteria are available online for public review and comment at www.grsbeef.org and NCBA will be submitting extensive comments on the document. NCBA members and beef industry stakeholders are also encouraged to provide input directly to GRSB, through the comment form on the website, in an effort to provide input on sustainable beef production from the U.S. perspective. The public comment period is open until May 16, 2014. After that time the comments will be reviewed and incorporated into the draft document. The revised final draft will be reviewed and voted upon at GRSB’s annual meeting later this year.

–via Beltway Beef, National Cattlemen’s Beef Association, 05/08/2014

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Masters of Beef Advocacy Informs Producers | Beef Briefs

Did you know …

Beef Briefs Masters Beef Advocacy… the checkoff’s Masters of Beef Advocacy (MBA) program equips beef producers across the country to tell their stories in presentations to schools and church/civic groups, through local media, at the local coffee shop, and in the “virtual” world of the Internet? The MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.

Five years after its launch, the MBA boasts more than 5,000 graduates in 48 states and around the globe, in countries including Australia, Canada and Mexico! Locally, Montana State University College of Agriculture students studying agriculture communication will be participating in an intense training to enhance their agriculture advocacy as they pursue careers far and wide. Join the thousands who have dedicated themselves to becoming everyday advocates. Earn your MBA today!

Learn more at www.MyBeefCheckoff.com
Beef Briefs is your monthly snapshot of beef checkoff news affecting the beef and dairy industries.
Provided by the great folks at the Montana Beef Council.

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Beef Meals in 30 Minutes for Millennial Lifestyle | Beef Briefs

beef meals beef briefs

Did you know…

…that providing 30-minute nutritious meal solutions is just one of the things that your checkoff is doing to show millennials how beef can fit into their lifestyle? The checkoff also motivates foodservice chefs and other professionals to sell more beef by providing them with a steady flow of knowledge, fact-based information and inspiration to keep their menus alive and active with beef. This includes new opportunities for preparing beef, through preparation methods, new flavor combinations and profiles and new equipment and appliances.

Learn more at www.MyBeefCheckoff.com.
Beef Briefs is your monthly snapshot of beef checkoff news affecting the beef and dairy industries.
Provided by the great folks at the Montana Beef Council.

 

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Easy Fresh Labels for Cooking Tips | Beef Briefs

Easy Fresh Cooking shot beef brief march 21Did you know…

…that your checkoff’s “Easy Fresh Cooking” labels provide recipe, cookery and safe-handling information in one convenient on-pack sticker on fresh beef products? The labels are proven to build consumer confidence in purchasing a wider variety of beef cuts: 72 percent of shoppers say they have bought a product because of the on-pack marketing, and 46 percent say they are more likely to purchase new or different cuts as a result. Easy Fresh Cooking takes the guess work out of the meat case, making beef easier to shop for and easier to stock. More than 10,000 stores nationwide use the checkoff program or a similar customized offshoot of it.

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Beef Checkoff Launches Online Community for Popular Training Program

Beef University Boosts Foodservice and Retail Professionals’ Beef Knowledge

beef checkoff logoDENVER (Feb. 26, 2014) – The Beef Checkoff Program unveiled a new web-based platform for its popular training program, Beef University. For nearly a decade, foodservice and retail professionals have relied on checkoff training tools to educate staff on how beef is brought to market, from farm to fork.

Beef University educates retailers and foodservice operators on all facets of beef from production and product quality to marketing and merchandising. Downloadable tools include PowerPoint presentations, fact sheets and videos; all of which can be used for self-directed education or part of a customized training session facilitated by Beef Checkoff staff or utilized within a company’s training program.

“Retail and foodservice operators have a direct connection with the people that consume the beef raised by my family and the entire beef community, and so it’s important that we share the knowledge and insights on the care that goes into raising American’s favorite high-quality protein,” said Sid Viebrock, a beef producer from Washington and chairman of the checkoff’s Value Subcommittee. “Because of this, we saw an opportunity to create a forum for increased engagement with those who are on the front lines serving and selling beef every day.”

The online community enables users to directly connect with beef subject matter experts and share feedback on resources, express interest in additional education needs and more. To explore the fully-customizable and free resources, become a member of the Beef U online community at www.BeefRetail.org/BeefUniversity.aspx or www.BeefFoodservice.com/BeefUniversity.aspx.

About the Beef Checkoff
The Beef Checkoff Program (www.MyBeefCheckoff.com) was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. In states with qualified beef councils, states retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

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Montana Beef Ambassadors

Montana Beef Ambassador Contest – March 26

Montana Beef AmbassadorsThe National Beef Ambassador Program is a great opportunity for youth to get involved in advocacy on a national scale and to connect with consumers as they travel across the country sharing the message of the hard work ranchers put in to raise great beef products. Montana has had some great Ambassadors over the years and sent some great representatives to the National competitions as we featured on the blog last Fall (click here for that story).

The 2014 Montana Beef Ambassador Competition is coming up this month and we would love to see a great turn out for this year’s competition. If you are between the ages of 17, but not over the age of 20 by Sept. 1st, and feel motivated to tell your story about the Beef Industry, then you would be a great candidate to compete for the title of Montana Beef Ambassador 2014.

The MSU Collegiate CattleWomen will be hosting the Montana Beef Ambassador Contest at the Trades and Industry building, Great Falls Fair Grounds, on Wednesday March 26, 2014. You will be asked to give a Consumer Presentation, and a media interview.

Consumer Presentation, you will choose from assorted informational pamphlets to help you do this and the setting will be you as a vendor at a trade show promoting Beef.

Media Interview: Be able to discuss current issues affecting our beef industry today and how the National Beef Ambassador Contest is important.

By winning the state contest, you qualify to go to the National Contest and compete to be a National Beef Ambassador. For more rules and regulations go  to nationalbeefambassador.org or contact [email protected]. Your local Extension office also has the entry forms. The deadline for registration will be March 14, 2014.

 

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