Producer Profitability Initiative
Producer Profitability Initiative
The Producer Profitability Initiative is a grassroots movement started by cattle ranchers and led by cattle ranchers who have a vision to create a sustainable future for the American livestock industry. This initiative is intended to encompass ranchers of all ages, management styles, operations large and small, feedlot operators, affiliate businesses, private property owners, and supporters of the livestock industry whose livelihood and identity are tied to ranching and whose focus is to ensure the sustainability of the American livestock industry while providing security for the domestic food supply.
Download the Initiative Brief
Create a Favorable Tax Climate
- Elimination of the death tax
- Create tax incentives to keep land in food production
- Review property tax classifications (state)
Improve Government Programs
- Continue to improve Livestock Risk Protection (LRP)
- Simplify government financing program for young producers
Minimize Barriers to Entry for Young or Beginning Livestock Producers
- Work to mitigate factors outside of livestock production that reduce access to land.
- Address challenges first-time ranchers or ranchers needing to expand experience with securing capital.
Find Solutions for Labor Challenges
- Cultivate workers with an understanding of the cattle industry and foster skill development for industry workers.
- Improve the H-2A program to allow for the industry to better utilize foreign labor as a solution for future labor needs.
Develop Industry Mentorship Opportunities
- Create an environment and programs to facilitate industry mentorship.
The Common Ground Summit
In late April 2025, 40 leaders from across the livestock industry convened at the Common Ground Summit in Denver, Colorado. Their shared mission: to safeguard rural communities, ensure America’s food independence and preserve a way of life central to the nation’s agricultural heritage. MSGA’s First Vice President, Turk Stovall, served as the summit’s moderator, highlighted the event’s importance by saying, “the power behind the Common Ground Summit is these are real producers from across our country that represent a lot of different segments of the livestock industry. This goes beyond any one organization. It’s all of us as cattle producers saying, ‘These are the things we really need—and we really need them now.’”
Download the Summit BriefThe participants of the summit are as follows:
Attend & WIN!
At each listening session, in-person attendees were entered into a drawing for a vaccine cooler thanks to our friends at Western Ranch Supply & Boehringer Ingelheim Animal Health USA! Congratulations to our winners.
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Interested in being a part of the Producer Profitability Coalition?
Contact Raylee Honeycutt, MSGA Executive Vice President, at [email protected] or (406) 442-3420.
